Insights
Insights from The Business of Better Care
The Business of Better Care covers healthcare operations, vendor partnerships, clinical workflows, ancillary programs and commercial execution — written for the operators and executives who have to make those decisions hold up in the real world.
Selected articles
- Practice value
Selling Your Clinic? Need Growth Capital? Clean Your Data and Build Revenue-Driving Service Lines to Increase Your Multiple
My goal is to help independent medical practices remain independent. But there will always be physicians who want to retire, reduce their administrative burden, access growth capital, or pursue a strategic sale.
Read the article (opens in a new tab) - Due diligence
Is Your Third-Party Vendor Using a Fourth-Party Vendor for Your Service?
When a medical practice hires a vendor, it may assume that vendor owns the technology, employs the clinical staff, and performs the services described during the sales process.
Read the article (opens in a new tab) - Economics
Often the Cheapest Vendors Cost You the Most
Why the lowest sticker price is often the most expensive decision a medical practice can make — and how to evaluate total economic value instead.
Read the article (opens in a new tab) - Ancillary programs
Why Ancillary Programs Underperform at Medical Practices
26 reasons ancillary service lines fail to reach their clinical, operational, and financial potential — and what medical practices can do differently.
Read the article (opens in a new tab) - Vendor selection
Healthcare Professionals: Don’t Be Scared of Salespeople—Leverage Them
Strong sales professionals can be valuable sources of information, introductions, and market intelligence. Here is how to use that access without losing control of your buying process.
Read the article (opens in a new tab) - Procurement
Medical Practices Need to Stop Buying Because “The Cool Kids Do It”
Why peer referrals, GPO portfolios, and social proof are a starting point for vendor evaluation — never a substitute for independent judgment.
Read the article (opens in a new tab)
The full series is published on ConnectedCare Advisory Group and adds new articles regularly.
Read The Business of Better Care (opens in a new tab)Let's build your market.
Whether you're hiring a growth leader or scaling a GTM strategy, let's talk about where revenue is on the table.